The Butch Label range, Butch Black Label, Butch White Label and Butch Blue Label are established, proven, 100% guaranteed products. Each roll from the range is distinctly different and unique.

Butch Black Label is a high performance premium diet for maximum energy, strength and vitality.

Butch White Label is an excellent choice for red meat intolerant or sensitive dogs and when fed as your dogs sole diet can reduce staining around the mouth and eyes.

Get a free White Label sample

Butch Blue Label is a delicious meal for both cats and dogs. It is enhanced with Omega-3 rich Tuna, Yucca for reduced faecal odour, Parsley for fresh breath and Taurine for a healthy heart and eyes.

All Butch Label rolls are enriched with Kelp and Omega-3 and naturally contain the correct level of Omega-6.

Butch Label

The Butch Label range, Butch Black Label, Butch White Label and Butch Blue Label are established, proven, 100% guaranteed products. Each roll from the range is distinctly different and unique.

Butch Black Label is a high performance premium diet for maximum energy, strength and vitality.

Butch White Label is an excellent choice for red meat intolerant or sensitive dogs and when fed as your dogs sole diet can reduce staining around the mouth and eyes.

Get a free White Label sample

Butch Blue Label is a delicious meal for both cats and dogs. It is enhanced with Omega-3 rich Tuna, Yucca for reduced faecal odour, Parsley for fresh breath and Taurine for a healthy heart and eyes.

All Butch Label rolls are enriched with Kelp and Omega-3 and naturally contain the correct level of Omega-6.

Butch White Label

Butch White Label, made with 100% highly digestible fresh chicken contains no red meat which makes it an excellent choice for your red meat intolerant or sensitive dog.

White Label is enriched with Kelp for healthy skin, Yucca for reduced faecal odour and Omega-3 (derived from fish) for a soft lustrous coat and free & easy joint movement.

White Label is a moisture rich food scientifically formulated with the correct proportion of vitamins, minerals and nutrients for your growing puppy, adult or senior dog.

Get a free White Label sample

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Nutrition Facts

GUARANTEED ANALYSIS As Fed
Nutrient Density
g/1000kcal (avg)
Crude Protein not less than  10% 85.47
Crude Fat not less than  7% 59.83
Crude Fibre no more than  0.8% 6.84  
Salt no more than  0.3% 2.56  
   
MINERALS: Calcium, Phosphorus, Sodium, Magnesium, Choline Chloride, Iron, Zinc, Copper, Manganese, Iodine, Selenium
   
VITAMINS: A, B1(Thiamine), B2, B3, B6, B12, D, E, K, Folic Acid, Calcium Pantothenate
   
INGREDIENTS: Fresh Chicken 80%, Vegetables 7.5%, Soy 4%, Selected Cereals 4%,
Rice 2%, Omega-3 & Fish Oil 1.3%, Gel Blend 1%,
Added Vitamins & Minerals 0.1%, Kelp 0.1%

Feeding Guide

DAILY FEEDING GUIDE
  TOY SMALL MEDIUM LARGE XLARGE
Dog Size 2kg 5kg 10kg 20kg 30kg
Amount (gms) 180 350 600 1000 1400
Kcal (per day) 225 425 700 1200 1600
   

Puppies: Feed 3-4 times per day. Remove uneaten food in 10-20 minutes.

Pregnant Dog: Increase her food 15% weekly from the 5th week.

Nursing: Keep Butch White Label and fresh water available at all times

Switching to Butch: Mix increasing amounts of Butch with decreasing amounts of your dogs previous food over a 5 day period until you are feeding only Butch.

Allergen Guide

No Sugar, No Wheat, No Gluten, No Yeast, No Artificial Flavours, Low Salt, No Red Meat

Butch Blue Label

Butch Blue Label, made with whole fish and highly digestible fresh chicken contains no soy making it a delicious meal for both your cat and dog.

Blue Label is enriched with Parsley for fresh breath, Kelp for healthy skin, Yucca for reduced faecal odour and Omega-3 (derived from fish) for a soft lustrous coat and free and easy joint movement.

Blue Label is a moisture rich food scientifically formulated with the correct proportion of vitamins, minerals and nutrients for your growing puppy, adult, senior dog, kitten, adult or senior cat.

Available in:

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Nutrition Facts

GUARANTEED ANALYSIS As Fed
Nutrient Density
g/1000kcal (avg)
Crude Protein not less than  10.5% 88.98
Crude Fat not less than  7% 59.32
Crude Fibre no more than  0.9% 7.63  
Salt no more than  0.3% 2.54  
   
MINERALS: Calcium, Phosphorus, Potassium, Sodium, Magnesium, Choline Chloride, Iron, Zinc, Copper, Manganese, Iodine, Selenium
   
VITAMINS: A, B1(Thiamine), B2, B3, B6, B12, D, E, K, Folic Acid, Calcium Pantothenate, Taurine
   
INGREDIENTS: Fresh Chicken 67%, Whole Fish 25%, Rice 3.5%, Selected Cereals 2%, Gel Blend 1%, Omega-3 & Fish Oil 1%, Parsley 0.2%, Kelp 0.1%,
Added Vitamins & Minerals 0.1%, Yucca 0.1%

Feeding Guide

DAILY FEEDING GUIDE
  TOY SMALL MEDIUM LARGE XLARGE
Dog Size 2kg 5kg 10kg 20kg 30kg
Amount (gms) 180 350 600 1000 1400
Kcal (per day) 225 425 700 1200 1600
         
Cat Size 2.5kg 5kg 7.5kg  
Amount (gms)   140 300 440  
Kcal (per day)   175 350 525  
   

Puppies, Kittens Or Pregnant Cats: Feed 3-4 times per day. Remove uneaten food in 10-20 minutes.

Pregnant Dog: Increase her food 15% weekly from the 5th week.

Nursing: Keep Tasti Dinner and fresh water available at all times

Allergen Guide

No Sugar, No Wheat, No Gluten, No Yeast, No Artificial Flavours, Low Salt, No Red Meat

Butch Black Label

Butch Black Label, made with New Zealand export quality fresh beef and lamb, has an increased protein level for your active dog.

Black Label is enriched with Kelp for healthy skin, Yucca for reduced faecal odour and Omega-3 (derived from fish) for a soft lustrous coat and free & easy joint movement.

Black Label is a moisture rich food scientifically formulated with the correct proportion of vitamins, minerals and nutrients for your growing puppy, adult or senior dog.

Available in:

× Please login or register to view pricing and purchase online.

Nutrition Facts

GUARANTEED ANALYSIS As Fed
Nutrient Density
g/1000kcal (avg)
Crude Protein not less than  10.5% 88.98
Crude Fat not less than  8% 59.32
Crude Fibre no more than  1% 7.63  
Salt no more than  0.3% 2.54  
   
MINERALS: Calcium, Phosphorus, Sodium, Magnesium, Choline Chloride, Iron, Zinc, Copper, Manganese, Iodine, Selenium
   
VITAMINS: A, B1(Thiamine), B2, B3, B6, B12, D, E, K, Folic Acid, Calcium Pantothenate
   
INGREDIENTS: Fresh Beef.33%, Fresh Lamb.25%, Fresh Chicken.18.5%, Soy.8.5%, Vegetables.7.7%, Selected Cereals.2.5%, Rice.2.3%, Omega-3 & Fish Oil.1.3%, Gel Blend.1%, Added Vitamins & Minerals.0.1%, Kelp.0.1%

Feeding Guide

DAILY FEEDING GUIDE
  TOY SMALL MEDIUM LARGE XLARGE
Dog Size 2kg 5kg 10kg 20kg 30kg
Amount (gms) 180 350 600 1000 1400
Kcal (per day) 225 425 700 1200 1600
   

Puppies: Feed 3-4 times per day. Remove uneaten food in 10-20 minutes.

Pregnant Dog: Increase her food 15% weekly from the 5th week.

Nursing: Keep Butch Black Label and fresh water available at all times

Switching to Butch: Mix increasing amounts of Butch with decreasing amounts of your dogs previous food over a 5 day period until you are feeding only Butch.

Allergen Guide

No Sugar, No Wheat, No Gluten, No Yeast, No Artificial Flavours, Low Salt